THREE ALL-NEW, GLOBALLY INSPIRED FLAVORS DEBUT AT DQ RESTAURANTS IN TEXAS
BEDFORD, Texas (June 29, 2026) – DQ restaurants in Texas are bringing international flavors to the menu this summer with the debut of the Blizzard Treat Cup Lineup. Available through August 3 at participating DQ restaurants in Texas, the lineup features the NEW! Biscoff Cookie Blizzard® Treat, NEW! Mexican-Style Hot Chocolate made with ABUELITA™ Blizzard® Treat and the NEW! Strawberry Mango-flavored Mochi Blizzard® Treat.
The NEW! Biscoff Cookie Blizzard Treat blends DQ’s world-famous soft serve with crunchy, caramelized Biscoff Cookie pieces for a sweet treat so good it deserves a goal-scoring celebration.
The NEW! Mexican-Style Hot Chocolate made with ABUELITA Blizzard Treat features the iconic ABUELITA Mexican Hot Chocolate Mix, choco chunks, fudge covered marshmallows and cocoa fudge blended with DQ’s world-famous soft serve to create a rich, indulgent Blizzard Treat.
The NEW! Strawberry Mango Mochi Blizzard Treat blends DQ’s world-famous soft serve with mango-flavored mochi pieces and strawberry topping for a fruity, refreshing summer treat.
“This summer has been all about showing Texas hospitality to travelers from around the world as they visit the Lone Star state,” said Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council. “The Blizzard Treat Cup lineup, featuring three new flavors, is the perfect way to introduce news fans to what makes DQ restaurants in Texas so special.”
For more than 78 years, DQ restaurants in Texas have been friendly, gathering spots where fans enjoy delicious treats and eats and create fond memories. To be the first to learn about Blizzard of the Month flavors, new product news from the Texas Dairy Queen Operators’ Council or find a store location, follow us on Instagram, X or Facebook or visit dqtexas.com.
About Texas Dairy Queen Operators’ Council
There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators’ Council is a nonprofit organization made up of DQ franchisees operating in Texas. The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply/distribution for the DQ restaurants in Texas. The DQ restaurants in Texas are franchised by American Dairy Queen Corporation and the DQ franchise system includes approximately 7,000 franchised locations in the United States, Canada, and more than 20 other countries.
