Tuesday, February 10, 2026
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Fall in Love with Local, Buy El Paso’s Valentine’s Day Promotion is Here!

Shoppers encouraged to buy local for their loved ones for an opportunity to score some cash and take home a Buy El Paso limited edition t-shirt.

EL PASO, Texas – Buy El Paso is celebrating love with its annual Valentine’s Day promotion which features over 30 local participating businesses. The promotion, which will run through February 14th, encourages El Pasoans to shop at any of the businesses featured as part of the promotion for a chance to take home Buy El Paso limited edition swag and earn $20 when they use the code “LOVEEP” in the Buy El Paso Rewards powered by Open Rewards app. This year, Buy El Paso will give away free limited-edition t-shirts and exclusive stadium bags.

Participating local businesses have created one-of-a-kind offers and experiences to make this Valentine’s Day extra special. Whether you’re looking for a thoughtful gift, a memorable date night or a unique treat, there’s something for everyone. To find participating businesses, visit https://www.buyep.org/valentines-day/ and start shopping.

Customers can also earn a little love for their wallets by using Buy El Paso Rewards powered by Open Rewards app to apply rewards towards purchases at eligible businesses around El Paso.

This ongoing program is designed to strengthen customer loyalty by offering 5% back for shopping locally. Shoppers will also have the opportunity to apply even more earnings toward their Valentine’s Day shopping with an exclusive offer through Open Rewards for new users – earn an extra $20.00 when they enter the code “LOVEEP” in the app. This offer is only valid for consumers who have not previously claimed a voucher through the Open Rewards app. Consumers can download the Open Rewards app from the Apple App Store or Google Play Store to start earning today.

“We are elated to offer this valuable and rewarding opportunity for local businesses and their customers to connect in celebration of love and community,” said Elizabeth Terrazas, President of the Better Business Bureau El Paso. “This Valentine’s Day promotion not only helps businesses attract new customers, but it also builds lasting relationships with the loyal supporters who make our local economy thrive.”

Buy El Paso is committed to the growth and sustainability of El Paso’s small businesses, providing resources and opportunities for entrepreneurs to thrive. When you Buy El Paso this Valentine’s Day, you’ll show your ??for locally-owned businesses in the community.

About Buy El Paso
Buy El Paso is an initiative created in September 2020 in partnership with the City of El Paso, and Better Business Bureau El Paso to promote El Paso businesses. Buy El Paso features local businesses throughout the City and hosts monthly giveaways, promotions, and events to encourage consumers to shop local. Buy El Paso Rewards empowers local business owners with tools to understand their market.

About Better Business Bureau El Paso
The Better Business Bureau (BBB) El Paso is a nonprofit organization committed to advancing marketplace trust. They provide a platform for businesses and consumers to build trust, encourage ethical business practices, and address marketplace issues in the El Paso area. BBB El Paso is dedicated to fostering a fair and competitive business environment.

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