Business owner, Juan Rosario, believes in giving back to community

By Joe Olvera ©, 2010

Business owner Juan Rosario has the right idea for the Christmas season: “We need to give back to the community, it’s not just take, take, take.” Rosario who owns Daroc Computers, with two stores, one at 1568 Joe Battle, No. 103, and the other at 8626-A Dyer, is an entrepreneur who retired in El Paso after having served for 27 years in the U.S. Army.
Originally from Puerto Rico, Rosario owns several businesses in El Paso, and has plans to open a larger store. With a launching date of January 1, Rosario plans to open Triad IT Solutions on 9398 Viscount. “Even before we start, we already have 275 clients for whom we’ll be providing technological services. This includes doctors, dentists, lawyers, transportation companies, and others. Hopefully, we’ll be able to pick up city and county contracts to provide installation and network services.”
Taking into consideration the Americans with Disabilities Act, Rosario said he plans to hire people with disabilities, and of the five employees he already has hired for his new company, one of them is disabled. “We will be paying higher salaries with the new company, as you know having those technical skills requires that people with those skills earn a higher income.
“We also have partnerships with major corporations, such as Microsoft, Intel, H-P and Bell to provide software and hardware services,” Rosario said. “Thank God that we have had such success with our companies. We have been able to funnel money back into the community in terms of supporting the El Paso Police Association, El Maida Shriners, and other organizations. We also provide, free of charge, technological services to non-profit organizations and to churches throughout El Paso.”
Rosario, who came to El Paso in 1999, said he fell in love with the city, and decided to settle down here because it’s a great place to raise a family. “El Paso is a great place to do business and to raise a family.” He has five children, but, he and his wife, Jenny, are now empty-nesters. His kids range in age from 27, the youngest, to 41, the oldest. They are all on their own now, but, the youngest works with him in El Paso.
One child is a social worker, another runs his other business called Life-Saver Interlock, a company that creates a device where a person who has been drinking can‘t start a vehicle without blowing into it. If the person has been drinking excessively, the vehicle won’t start. Rosario, who retired as a Sergeant Major, having worked in personnel, said El Paso offers many opportunities, but, also great competition.
“The great thing about El Paso is that there’s always room for more,” Rosario said. “That’s why it’s important for us to give back to the city. We support ‘Shopping with a Cop,’ the El Maida Shrine Circus, and other charities. We feed back about $15,000 to $20,000 each year. That’s important because some people need our help, need everybody’s help, especially at this time of year.”